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Growth Strategies Case Study

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Case Title:

Orascom: The Egyptian Conglomerate's Expansion Strategies

Publication Year : 2005

Authors: Bhavika N, T. Phani Madhav

Industry: Not Applicable

Region: Egypt

Case Code: GRS0098

Teaching Note: Not Available

Structured Assignment: Not Available


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Abstract:
The Orascom Group is Egypt's largest and most diversified conglomerate. Founded by Onsi Sawiris in 1950, it is now managed by his three sons Naguib, Samih and Nassef, each handling a different business. Traditionally Orascom had been known for its construction projects such as water treatment plants, railways, hotels and skyscrapers. Later it diversified into different businesses like, production of building materials, telecommunications and tourism development. These businesses went on to form Orascom Construction Industries, Orascom Telecom Holdings and Orascom Hotels Holdings.

Pedagogical Objectives:

  • To highlight the successful diversification strategies implemented by Orascom
  • To discuss Orascom’s growth in Egypt and its entry and growth in other countries with economic indicators similar to its home market.

Keywords : Orascom Group; Onsi Sawiris; Diversification; Conglomerate; Middle East; Egypt; Orascom Telecom; Orascom Constructions; Growth Strategies Case Study; Orascom Technologies; Investments in Iraq

Contents : 
Orascom: From Establishment to Expansion
Economic Reforms and Business Environment in Egypt
The Journey Continues
Subsidiaries of OTH
Selected Consolidated Financial Data of Orascom Construction Industries

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